Samuel Quah

Refined the internal design library for rapid wireframing, introducing a high-utility, customizable component to accelerate design processes.

Pioneered customisable PowerPoint wireframes, achieving 100% stakeholder adoption (5/5 mentioned they would use it) to enhance the self-servicing library for partner pitches.

Developed impactful illustrations and visualisations for data representation and customer journeys in decks, significantly improving pitch compellingness.

Improved the workflow for design-to-consumer propositions by reorganizing files and establishing a central repository (Figma/PowerPoint), enhancing efficiency and accessibility.

Identified and resolved multiple UX issues by tracking analytics funnels and qualitative feedback, significantly improving user experience across diverse product verticals.

Spearheaded end-to-end research, design, ideation, and stakeholder buy-in for Singlife's Purchase Journeys and portal enhancements.

Contributed as a core team member to Singlife's rebranded design system, built on the atomic design framework.

Prototyped and pitched refinements for multiple products, utilizing detailed interaction design for happy and unhappy journeys to simulate realistic site experiences.

Presented and aligned screen designs based on precise business requirements, user journeys, and user stories, fostering close client collaboration.

Managed and revised the design system for OTT products, demonstrating fluency in atomic design, components, auto-layout, Material Design, and Human Interface Guidelines.

Designed and prototyped responsive mobile-first screens across diverse devices (Mobile, Desktop, TV) to ensure optimal user experiences.

Defined the design system for the team at Tata Play Binge and designed screens across mobile, tablet, desktop, and television platforms.

Improved customer satisfaction and compliance ratings for MNC accounts (Banking, Tech, FMCG) by conducting consumer service sector research.

Led secondary research to identify features inventory and understand user flows for mobile applications in the local market, informing client strategies.

Initiated departmental document digitization, enhancing accessibility, auditing, and monitoring of project information.